Packaging design can make or break how consumers see and understand your brand.
On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products.
That a lot of choice!
So what is it that makes us pick up the products up and part with our hard earned cash?
In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them?
Website - https://slicedesign.co.uk
LinkedIn - https://www.linkedin.com/in/alangilbody/
This episode is an offshoot to the normal podcast. Instead of critiquing specific brands we going to look at more general advice for brand owners looking to make their brands stand out.
I plan to do one of these each month as an extension to the usual podcast.
In this episode we look at...
Published 11/05/24
Branding & packaging design for Amazon Savers & the need for private label products to have personality.
In today’s podcast, we delve into one of the most competitive spaces in retail – private label grocery essentials. In light of rising living costs, consumers are looking for ways to...
Published 09/26/24