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Momentum ITSMA
Account-Based Marketing
Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com
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Ratings & Reviews
4.8 stars from 34 ratings
Highly recommend listening to the episode with Dell
teamsmiff82 via Apple Podcasts · Great Britain · 05/05/21
Just discovered these
A great treasure trove - thank you
Johnythefontaine via Apple Podcasts · Great Britain · 07/03/20
Insightful
Really interesting thank you, a great line up of guests so far - looking forward to future episodes.
GTemplar via Apple Podcasts · Great Britain · 09/13/19
Recent Episodes
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.
Published 03/19/24
Published 03/19/24
In this episode, Google Cloud's Katharyn White shares her vision for generative AI adoption and what it will take to win in a world where AI’s rewriting the charter for marketing.
Published 02/26/24
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