Heather Farris is an expert on all things Pinterest and in this episode, she breaks down how to get the most out of this underrated (and forgotten) platform. CHAPTERS: 0:00 - Intro to Pinterest Expert, Heather Farris 1:11 - Debunking Pinterest Myths 6:16 - Understanding Pinterest as a Search Engine 9:25 - Targeting Niche Audiences on Pinterest 12:38 - Demographics: Who Uses Pinterest 14:57 - Strategies for Business Success on Pinterest 17:15 - Comparing Social Media Platforms 21:50 - Ideal Pinterest Users for Business 23:15 - Mastering Pinterest SEO Techniques 26:51 - Utilizing Hashtags on Pinterest 29:15 - Keys to Achieving Success on Pinterest 33:10 - Pinterest Advertising: Non-Disruptive Approach 34:25 - Building an Email List with Pinterest 37:40 - Effective Pinterest Advertising Strategies 42:18 - Monetizing Your Pinterest Presence 44:33 - How to connect with Heather Farris