Ruth Furman joins Kri Edholm to discuss the importance of PR and media for small business owners. Kri and Ruth cover topics such as the value of media exposure, the difference between earned and owned media, and the power of backlinks for SEO. Ruth provides tips for leveraging PR and media opportunities, including using photos in recaps and sharing shareable links. She emphasizes the importance of having a website and regularly updating it with relevant content. Overall, the conversation...

In this episode, Takshi Chopra shares insights on how to leverage LinkedIn as a platform for business growth.

In this conversation, Kri Edholm and John Hawkins discuss the benefits of using WordPress for building websites. They address misconceptions about WordPress, the differences between hosted WordPress and WordPress as a platform, and the importance of owning your own website. They also touch on the ease of using WordPress, the role of AI in content creation, and the value of original and unique content for SEO. They emphasize the importance of having a website for businesses and highlight the...

Tune in as Ashley Watkins shares tips for overcoming Instagram frustrations and building a brand where business owners can genuinely connect with customers.

Ready to boost your business with authentic content? Tune in for an insightful discussion with Katie Waechter, owner of Watch Media Group. Katie shares her expertise on the power of storytelling, the importance of authentic marketing, and how to effectively utilize AI without losing the human touch. Learn actionable tips for incorporating high-quality content into your marketing strategy, optimizing SEO, and connecting with your audience on a deeper level. If you're a DIY marketer or a...

Heather Farris is an expert on all things Pinterest and in this episode, she breaks down how to get the most out of this underrated (and forgotten) platform. CHAPTERS: 0:00 - Intro to Pinterest Expert, Heather Farris 1:11 - Debunking Pinterest Myths 6:16 - Understanding Pinterest as a Search Engine 9:25 - Targeting Niche Audiences on Pinterest 12:38 - Demographics: Who Uses Pinterest 14:57 - Strategies for Business Success on Pinterest 17:15 - Comparing Social Media Platforms 21:50 - Ideal...

Ryan Shewchuk is a podcasting expert and studio owner based out of Midland, Texas. In this episode, Ryan shares his journey from the bustling streets of Las Vegas to becoming a pivotal voice in the podcasting space. With over 60 episodes and a thriving subscriber base, Ryan's venture, Best of Midland Texas, stands as a testament to the power of niche content and local storytelling. This video unpacks Ryan's strategic insights on podcasting, from leveraging social media to building an engaged...

Are you frustrated with your social media and email campaigns not yielding the results you desire? If so, it's time to make a change. In this video, I'll explain why your subscriber counts, email lists, and engagement aren't growing and what you can do about it. I'll guide you through identifying your audience, understanding their interests, and crafting compelling content that resonates with them. Don't forget to do your keyword research to optimize your reach and make sure your calls to...

Asking for business is one of the most difficult tasks business owners face. Learn how to shift your sales mindset and adjust the way you manage sales in this week's Actionable Marketer Tip.

Are you cultivating your most important marketing asset?

One of the most important skills business owners should have in order to be successful is the ability to ask for things. Like sales and in this case, reviews and testimonials. The truth is that if you don't ask, you don't get. Here's a rundown on how to ask for this type of feedback and what to do with the testimonials and reviews you receive.

This video is for all you busy business owners who find it difficult to take time off. Marketing is creative work and I've found that in order to be my best creative self, taking time off is key. Here are tips I've learned along the way that help me avoid burnout and fatigue. Thanks for tuning in!

If you are a business owner or entrepreneur, you should have a YouTube channel and in this episode, I cover exactly why.

Competition is a good thing and when it comes to selling products or services, learn how to use competition to build a successful business.

To Threads or not to Threads. Are you wondering if you should be putting any time and effort into this new platform? If so, this video covers if you should consider adding the platform to your social media strategy.

The key takeaway for coming up with a name and tagline for your business, product, or service is to give the people what they want. Although doing audience and keyword research doesn't sound fun and exciting, investing the time to do so will help support business success from day one.

In this video, we're going to discuss the difference between marketing and sales and the responsibilities of each in a small business. We'll also talk about how to identify which approach is best for your business and the skills you need to succeed in each.

In this video, I share the biggest mistake I see most business owners make with their websites. Rather than focus your time, resources, and money on a project that never ends, learn what you should be doing to increase your website traffic instead.

Are you looking to get more reviews for your business? If so, you're in the right place! By asking your customers for reviews, you can increase your credibility and trustworthiness as a business. Learn the mindset and best method to give the ask in this video.

Stop using link in bio tools like Linktree to drive traffic to your products and services. This video covers why you should build your own link in bio landing page instead!

If you are a business owner or entrepreneur, it's time to buy a microphone. In this video, I share why having a microphone will make you sound like a professional, the type of microphone to buy (with examples), and how to use the mic so you get the best sound possible.

In this video, I'm going to show you a simple trick that can help you keep your email audience engaged and avoid contact purging. Email marketing is a great way to connect with your email subscribers and keep them up to date on your latest news and events. But like anything else, email marketing can be done poorly if not managed correctly. In this video, we'll show you a simple trick that can help you keep your email audience engaged and avoid contact purging.

Do you feel lost when it comes to making marketing strategy decisions? Look no further! In this week's video, we show you how to use Google Analytics to make the most of your strategy and reach your goals faster. Tune in now to learn all about leveraging data-driven insights to drive success.