The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.
Published 12/16/20
On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's...
Published 12/03/20