Ben Howe of Howe Creative, one of The Lincoln Project’s key video collaborators, on the making of ‘Mourning in America’—and what it takes to go viral.

On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's...