Description
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 4 is titled "Demonstrated = Persuaded" and Focuses on Audiolytics™ Key Component #4, "Demonstration: How does it work?".
Support the showAd Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.
Season 2, Episode 11: "The Authors of Audio Branding."In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding: Colleen Fahey, U.S. Managing Director at Sixième Son, and Larry Minsky, Professor at Columbia College Chicago, and co-authors of Audio...
Published 11/27/24
In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how...
Published 10/30/24