In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot.Support the showAd Infinitum is Presented by Oxford Road, Produced by Caitlyn ...

In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft) to talk about Wondercraft's origins and recent launch, how to think in audio, and the most important audio factor: Ryan Reynolds.Plus–breaking down ~$20M in audio ads from Magellan.ai's Top Podcast Sepnders Breakdown, including advertisers BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds).Support the showAd Infinitum is Pr...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different.This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes w...

In this episode, Stew Redwine and guest Kraig Kitchin discuss the power of audio and its effects on emotions, memory, and perception.They also review and rate top radio advertisers, including Lowe's, The Home Depot, Babbel, and Progressive.The conversation highlights the importance of relevance, entertainment, and clear messaging in audio ads.Special thanks to Premiere Studios for providing studio space in Sherman Oaks, California.Support the Show.Ad Infinitum is Presented by Oxford Road, Pro...

In this episode, "Audio’s Rule of Thirds", Stew Redwine's guest is Mike Jensen, CEO of Rhapsody Voices and they discuss how brands can best connect with hosts, what the ingredients of a persuasive host read ad are, and rating some recent movers and shakers in the podcast space form Magellan.ai’s May 2024 report - MeUndies, Rakuten, IBM, and monday.com. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story...

Season 2 Episode 5 of Ad Infinitum is titled "Sound Business is Sound Business" and is all about B2B advertising in audio.We discuss some of the best practices for B2B ad reads, why is audio such a good fit for B2B, particularly podcast, and then rank 4 recent B2B podcast ad spots with one of the best in the business of podcasting and B2B advertising; Hala Taha, CEO and Founder of YAP Media and host of the Young and Profiting Podcast.Support the Show.Ad Infinitum is Presented by Oxford Road, ...

In this episode, host Stew Redwine discusses the creative approach to scripting fiction podcasts, the role of sponsors and ads in spoken word audio, and analyzes four ads from the Ambie Award-winning podcast Ad Lucem.Stew is joined by two guests:Ray Harkins, Senior Director of Ad Sales at WonderyNathalie Chicha, producer of the 2023 Ambie Award-winning podcast "I Hear Fear"Key points from the discussion:How knowing upfront that ads will be included affects the creative process when scripting ...

Send us a Text Message.Season 2 of Ad Infinitum continues with Episode 3, “Branding With Your Eyes Closed,” defining and discussing the importance of sonic branding, and then ranking 4 recent top spenders through that lens.And that’s why this episode's guest is Joel Beckerman - author of The Sonic Boom and Founder of Made Music Studio - a person who is practically synonymous with Sonic Branding whenever it comes up with anyone who is serious about the topic.In this episode of Ad Infinitum, St...

Season 2 of Ad Infinitum continues with Episode 2, “Hosts are People Too”, discussing the importance of advertisers considering the hosts' humanity on the other end of the talking points. And that's why the guest is a real host and a real person - Jordy Meiselas - one of the three Founders of MeidasTouchNetwork and co-host of The MeidasTouch Podcast. Support the show Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn,...

Welcome to Season 2 of Ad Infinitum, this Episode’s title is “Sound Strategy”; discussing the importance of strategy in advertising and ranking 5 recent top spenders in audio (Pfizer, Verizon, Progressive, Apple, and AT&T) through that lens with guest Mark Pollard - podcast host and CEO of Sweathead and Author of Strategy is Your Words. Support the showAd Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. The finale episode of Ad Infinitum Season 1 - "It's all in the...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Amanda DiMarco, VP of Client Success, at Veritonic, is the guest...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 5 is titled "Trust Factories or Illusions of Credibility"...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 4 is titled "Demonstrated = Persuaded" and Focuses on...

It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and how to make them work harder). This week, host Stew Redwine (Oxford Road's VP of Creative Services) welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one ethical meat box at a time. Episode 3, "Sirius Listening" isn't like the other episodes. We're seeing what makes...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics? Key Components and how they show up in the ads for some of the top spenders in audio. This episode's guest is Phill Agnew. Phill is a senior product...

Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 1 is titled "Starting Right" and Focuses on Audiolytics™ Key Component #1, "Setup: Why Should I Listen?". In this episode, Stew and Dallas Taylor, host of 20k Hertz and Creative Director...