Description
In this episode, Stew Redwine and guest Kraig Kitchin discuss the power of audio and its effects on emotions, memory, and perception.They also review and rate top radio advertisers, including Lowe's, The Home Depot, Babbel, and Progressive.The conversation highlights the importance of relevance, entertainment, and clear messaging in audio ads.Special thanks to Premiere Studios for providing studio space in Sherman Oaks, California.Support the Show.Ad Infinitum is Presented by Oxford Road, Pro...
In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how...
Published 10/30/24
In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft) to talk about Wondercraft's origins and recent launch, how to think in audio, and the most important audio factor: Ryan Reynolds.Plus–breaking down ~$20M in audio ads from...
Published 09/19/24