AdTechGod sits down with Lauren Fisher from Advertiser Perceptions. Lauren is the General Manager of Business Intelligence at Advertiser Perceptions. Lauren spent over nine years at eMarketer prior to this role and her keen analysis and forward-thinking insights have made her a go-to expert for understanding the digital advertising landscape's current trends and future direction. Lauren is currently the General Manager, a role where she leads efforts to decode the complexities of our industry, providing actionable intelligence that helps companies navigate market dynamics. Her work is not just about data; it's about crafting stories that resonate, guiding strategic decisions that shape the industry. Thank you Innovid for advertising on this episode.