Episode 49 with special guest John Whitmore John is the Senior Vice President of Business Development at 33Across. In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the adtech space. John emphasizes the need for the industry to evolve and take responsibility for its actions. He also shares his perspective on work-life balance and finding happiness in both personal and professional life. Thank you Flashtalking for sponsoring this episode. Takeaways Media planning has evolved significantly over the years, from manual processes to the use of AI and data-driven targeting.Addressability and measurement are key focus areas in the industry, especially with the impending changes in signal loss and privacy regulations.The ad tech industry needs to take responsibility for its actions and move towards more ethical and transparent practices.Finding work-life balance and prioritizing personal happiness is important for long-term success and satisfaction in the industry. Chapters 00:00 Introduction and Guest Background01:18 Getting into the Industry and the Evolution of Media Planning04:45 The Impact of Digital and the Dot-com Boom07:06 The Future of Ad Tech and the Role of AI09:40 Addressability and Measurement in the Changing Landscape15:21 The Challenges and Ethical Considerations in Ad Tech20:35 Industry Responsibility and the Need for Change26:10 Work-Life Balance and Finding Happiness in the Industry28:42 Conclusion and Closing Remarks