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Digital Marketing Institute
Ahead of the Game
Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free.
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Ratings & Reviews
5.0 stars from 13 ratings
I just listened to the episode with Linda Mullen, and I enjoyed every minute of it. It was a great conversation! I agree that B2B and B2C marketing differ in their respective strategies and applications and their audiences and how they communicate to them. I am looking forward to listening to more.
Josuediazv via Apple Podcasts · Panama · 06/08/21
So useful
The DMI podcast is so useful for me as a comms professional. The production quality is great, it has strong presentation and interviews, and fantastic content that's relevant and forward-thinking.Read full review »
Hortzio via Apple Podcasts · Great Britain · 01/09/21
Great marketing insights and advice.
tommye w-c via Apple Podcasts · United States of America · 10/23/20
Recent Episodes
In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she chats with Will Francis about all aspects on the "Why", covering  examples of some key brands who have benefitted from smart application of the...
Published 07/23/21
In this episode, host Will Francis meets James Williamson of London digital marketing agency 8th Dial who works hands-on with clients to optimize their online stores after they're up and running. They talk about conversion optimization using heat mapping, the importance of testing and considering...
Published 07/09/21
The rise over the last few years of Facebook and Instagram shops - Social Commerce - is proof that Social Media is not just a brand channel, it's an effective commercial channel. Host Will Francis chats with eCommerce expert Cathal Melinn about what's unique to this method of selling and...
Published 06/25/21
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