The landscape of marketing is taking a seismic shift with the integration of Artificial Intelligence. Gartner predicts AI marketing agents will soon revolutionize the workplace, allowing businesses to automate and augment human talent to a significant extent. However, the journey isn't without hurdles as disappointments arise from high expectations and underestimated costs, pushing generative AI into what Gartner dubs 'the trough of disillusionment'. Despite the setbacks, Gartner projects that by the mid-2020s, a majority of businesses will have implemented AI-augmented strategies and responsible AI governance programs into their marketing plans. https://www.platformer.news/tech-ceos-trump-election-bezos-zuckerberg/?ref=platformer-newsletter https://venturebeat.com/ai/gartner-predicts-ai-agents-will-transform-work-but-disillusionment-is-growing/ https://www.theverge.com/2024/10/28/24282103/gmail-help-me-write-email-web-ai-gemini https://www.theverge.com/2024/10/28/24282076/jeff-bezos-washington-post-cancellations-endorsement