In this episode of the AI in Marketing podcast, we explore how Cann, a cannabis-infused beverages brand, leverages TikTok to expand its reach despite ad restrictions. We touch on Neuralink's innovative study centered around using brain implants to control robotic arms, potentially revolutionizing technology for paralyzed individuals. We discuss the rising valuation of ID.me and the significance of identity verification services amidst increasing identity theft threats. We discuss Tesla's...

Join us on the "AI in Marketing" podcast as we uncover how artificial intelligence influences our everyday lives and the world of business. Our episode today includes stories such as the possible sale of MSNBC to Elon Musk and the potential shift in the media landscape that could follow. We also discuss former BP CEO Bernard Looney's transition to the AI sector as he joins a Wyoming-based start-up, aiming to build a $10 billion data center to service tech giants like Amazon and Google. In a...

Embark on a journey through the breathtaking world of artificial intelligence and marketing, with our newest podcast "AI in Marketing." The episode starts by discussing how Apple, Salesforce, and Deloitte Digital are redefining business approaches by integrating AI and other advanced tech tools, hoping to bring efficiency and sustainability to field service operations. We discuss an intriguing experiment in Switzerland where an AI-enabled Jesus avatar converses with visitors at a chapel. It...

Our AI in Marketing podcast explores the cutting-edge intersection of Artificial Intelligence and marketing strategies, witness the digital realm evolve in real-time. Today's episode covers various topics: The investigation into Elon Musk's platform, X, and its alleged role in spreading disinformation during the UK riots opens the show, followed by our analysis of the rising social media platform, Bluesky. We then touch on the $2.3 million discrimination lawsuit involving SafeRent, an AI tool...

In the latest episode of "AI in Marketing," listen in to get insightful updates on how companies and hackers are leveraging AI and data. Explore Coterie's strategic initiatives to gain market share in the declining diaper industry through influencer partnerships and optimized customer targeting. Learn about Niantic's fascinating usage of Pokémon Go data to train an AI model for enhancing augmented reality technology. Uncover the unique method scammers are employing, using the postal system to...

"AI in Marketing" is your insightful weekly round-up of the most relevant news in the AI realm. In this episode, we take a deep dive into how the rise of AI is impacting democracy, with Harvard Law Professor Lawrence Lessig suggesting urgent democratic reforms to protect against AI manipulation. We then switch gears, examining Elon Musk's call for medical images to feed AI platform, Grok, amidst concerns of privacy invasion and diagnostic inaccuracies. Our discussion moves onto the platform...

"AI in Marketing" brings you the latest news and developments in artificial intelligence this November 18, 2024. Our today's stories cover vital sectors: healthcare, philosophy, advertising, gaming, and social media. We kick off with a study revealing that AI chatbot ChatGPT has surpassed doctors in diagnosing illnesses. Then, we discuss philosopher Jonathan Birch's warning about the potential consciousness of AI causing societal disruptions. Moving on to advertising, Coca-Cola rolled out a...

Welcome to the AI in Marketing podcast, where we discuss all things Artificial Intelligence in the marketing world. Our November 15, 2024 episode brings you fascinating stories from the intersection of marketing and AI. We start by discussing the new AI guidelines released by the U.S. Department of Homeland Security for companies in the infrastructure sector. These guidelines touch on transparency, strong privacy practices, and the call for regulation on AI use. We then delve into the...

"AI in Marketing" delivers insightful and in-depth coverage of major news stories concerning AI. In this episode, we discuss The Guardian's decision to withdraw from Elon Musk's social media platform, X, due to disturbing content. We also examine Microsoft's new AI models, developed in partnership with industrial giants like Siemens and Bayer, aimed at revolutionizing manufacturing, agriculture, and financial services. Further in the show, we explore the Pentagon's adoption of Bullfrog, an...

In this episode of AI in Marketing, we delve into the world of tech, AI and branding trends of 2024. We’d begin with Elon Musk's controversial acquisition of Twitter and the ensuing audience outrage as we explore the challenges of social media investments. We then look at breakthrough AI technologies revolutionizing food safety and restaurant analytics including Paytronix's AI assistant and Penn State's electronic tongue. We'll also highlight Forrester's projections for digital marketing...

Dive into the latest installment of the AI in Marketing podcast. In our first story, we explore concerns raised by the decision of Dutch publishing firm, Veen Bosch & Keuning, to use AI for literary translations, reflecting on the cultural nuances and emotions that might be lost in the process. Next, we look at groundbreaking technology from Georgia Tech called the Chameleon model, designed to protect images from facial recognition without disturbing image quality, offering potential...

Explore the latest developments in AI with our podcast "AI in Marketing". In this episode, we discuss the significant impact AI is making in the world of art as Ai-Da, an AI-powered robot, sells a portrait for a shocking $1.1 million. We also investigate the world of online secondhand shopping converting to AI with Encore, a search engine using AI to streamline product search across various platforms. We then delve into the potential pitfalls of AI's growing presence in our digital world,...

In other news within AI marketing, the intersection of AI and augmented reality has taken a center stage, with French AR tech company Makemepulse partnering with Google and Louis Vuitton for a holiday campaign. The project aimed to combine object recognition with voice AI and AR to create an immersive shopping experience. Customers could take a picture of their desired LV product, then ask Google for information about the product, like its price, features, and online availability. A striking...

AI is set to play an even bigger role in marketing in the new business climate. With Trump's administration open to innovation, marketing agencies could implement AI-powered solutions on a larger scale. AI has already proven successful in assisting companies with customer segmentation, content creation, personalization, and predictive analytics — factors critical to efficient and effective marketing. The possibility of easier implementation and regulation around AI technologies could offer...

On the latest in AI and marketing, MTV and Paramount are upping their game on civic engagement, harnessing the power of fandom culture to promote actions like early voting and poll worker recruitment. This strategy aligns with younger audiences' social involvement values, building brand affinity and trust. Similarly, Publicis and Accenture Song are investing heavily in generative AI with the plan to enhance tasks like market research, data analysis, and creative content generation. However,...

Despite Google's Chrome still firmly holding the top spot in the global browser market, technology giant Microsoft is gaining significant ground with its Edge browser. Since shifting to Chromium, Edge's usage has more than doubled while the heavyweights, Chrome and Firefox, experienced marginal losses. Microsoft's new strategy of integrating the Edge browser within its operating system and arrival of Windows 11 seems to be paying off. This intensifying competition among browsers is a...

In the ever-changing world of marketing, AI continues to revolutionize how businesses connect with their consumers. OpenAI's ChatGPT Search, a blend of AI chat and search functionality, caters informatively to users' queries, albeit struggles to match the commercial appeal of giants like Google. Meanwhile, whispers in the tech sector suggest Nvidia's potential investment in Elon Musk's AI startup, xAI, all while the emergence of AI-powered voice agents, known as the Whisperverse, promises a...

Discussing the increasingly prevalent role of AI in marketing fields, brands spotlight intriguing tactics. Targeting younger audiences fond of horror, advertisers are innovating their strategies in theaters, like the Neon studio's billboard for the horror film Longlegs that led to record-breaking revenue. Meanwhile, Apple plans to incorporate ChatGPT into its services, leveraging new AI-enhanced features and an advanced neural processing M4 chip. Yet on the other side, researches hint at AI,...

In a demonstration of artificial intelligence's growing influence in the field of marketing, tech giants such as Microsoft are leading the charge, investing significantly in AI and reaping impressive profits as seen in their latest revenue surge. Contributing to this profit increase is Microsoft's cloud service, Azure, showing a growth of 34% driven by a third in A.I. sales. Social media platform, Reddit, attributes its recent profit jump to increased ad integration and leveraging AI training...

In the evolving world of online marketing, Hootsuite's 2024 data analysis reveals the best times to post on social media, indicating overall optimal activity at 8 AM on Wednesdays. Nevertheless, they advise considering factors like audience demographics and time zones, and highlight the importance of employing analytics tools for maximum engagement. Meanwhile, IT management platform, Atera, showcases the financial and creative potential of AI integration in marketing with a new entirely...

The landscape of marketing is taking a seismic shift with the integration of Artificial Intelligence. Gartner predicts AI marketing agents will soon revolutionize the workplace, allowing businesses to automate and augment human talent to a significant extent. However, the journey isn't without hurdles as disappointments arise from high expectations and underestimated costs, pushing generative AI into what Gartner dubs 'the trough of disillusionment'. Despite the setbacks, Gartner projects...

Google is spearheading an ambitious AI technology endeavor named "Project Jarvis" that aims to revolutionize web browsing by engaging directly with user's browsers. Meanwhile, on another front of AI development, Meta has presented NotebookLlama, its "open" version of Google's generate-a-podcast feature, although it currently grapples with synchronization issues and robot-like voices. The advancement of AI also brings forward ethical predicaments, as reliance on AI for making choices could...

In the world of AI-led marketing, autonomous AI firm Anthropic has introduced a feature for AI, named Claude, which essentially operates computers much like a human would. Claude is reshaping workflow efficiency by interacting with screens, navigating applications, and bypassing CAPTCHA verifications. An imminent email app by Notion, backed by its AI, will facilitate tasks such as organizing and drafting emails along with scheduling through Notion’s Calendar app. Meanwhile, Apple has offered...

In the world of artificial intelligence, OpenAI's Noam Brown champions a new paradigm - 'system two thinking' - which he believes could dramatically transform the performance of AI systems without necessitating colossal resources. The recently launched o1 model from OpenAI, showcasing this new approach, scored an impressive 83% on the International Mathematics Olympiad qualifier, thereby surpassing past models. In an industry dominated by quick, trend-dependent virality, restaurant critic...