Welcome to the AI in Marketing podcast, where we discuss all things Artificial Intelligence in the marketing world. Our November 15, 2024 episode brings you fascinating stories from the intersection of marketing and AI. We start by discussing the new AI guidelines released by the U.S. Department of Homeland Security for companies in the infrastructure sector. These guidelines touch on transparency, strong privacy practices, and the call for regulation on AI use. We then delve into the impact technology and social media have in marketing book adaptations, as shown by the spike in sales for Hachette Book Group after the premiere of Netflix's adaptation of Elin Hilderbrand's novel, "_The Perfect Couple_". We explore the critical role BookTok influencers play in marketing books and the challenges in predicting which content will go viral. Keeping in line with digital developments, we touch on the proposed data privacy laws and acts making their way through the US Congress that could change how personal data is handled, and the implications this may have for advertisers. Innovation in the AI sector is another topic of interest in this episode. We discuss OpenAI's proposal to establish special economic districts to enhance AI development across the US and discuss the potential benefits and possibilities these zones bring to the tech industry. We wrap up the episode with an interesting story on the introduction of Daisy, an AI-powered fictional granny by O2 that's designed to engage phone scammers, thereby acting as a deterrent and an educational tool. Join us as we examine these exciting developments https://www.getvoicestream.com/ https://www.nytimes.com/2024/11/14/business/media/alex-jones-infowars-the-onion.html https://www.nytimes.com/2024/11/14/business/dealbook/homeland-security-ai.html https://www.marketingbrew.com/stories/2024/11/12/booktok-changed-book-marketing-forever-just-ask-the-ceo-of-hachette-book-group https://illumin.com/insights/blog/data-privacy-laws-are-tightening/ https://www.pymnts.com/news/delivery/2024/starbucks-app-now-includes-doordash-powered-delivery/ https://www.creativeboom.com/news/daisy-the-ai-granny-scambaiter-beats-phone-scammers-at-their-own-game/ ```