In this episode of AI and Marketing, host Dave Davies dives into the world of semantic web and artificial intelligence with guest Andrea Volpini, CEO of WordLift. They explore the concept of knowledge graph panels and entities, discussing their significance in understanding reality and enhancing search engine visibility. From navigating named entity disambiguation to leveraging structured data for training AI, Andrea sheds light on the evolving landscape of AI-driven marketing strategies....

In this episode of the AI in Marketing podcast, Dave Davies chats with Mobile SEO expert Cindy Krum about "Fraggles" and how it relates to Google's latest advancements in AI and search, like MUM (Multitask Unified Model). They delve into: What Fraggles are and how they impact SEO.How passage indexing and Fraggles work together.The role of JavaScript and single-page applications in the new SEO landscape.The connection between Fraggles, MUM, and future generative experiences like Bard and...

Lawrence O'Toole, CEO of Authoritas, discusses Google's Search Generative Experience (SGE) and its potential impact on organic search traffic. He shares the findings of a study conducted by his company on the impact of SGE for website owners. The study revealed that the average number one organic result drops 1500 pixels in an SGE world. Lawrence explains the methodology used in the study and highlights the importance of understanding the SERP landscape and identifying opportunities for...