In this podcast, Mina interviews Andy about the current state of selling on Amazon.  Andy discusses the increasing difficulty of succeeding on Amazon due to the influx of new sellers and competition from Chinese manufacturers and VC-backed brands. They discuss the importance of protecting intellectual property and establishing a strong brand with an emotional connection to customers.  Andy also advises new sellers to start small and focus on niche markets to build expertise in execution before pursuing larger opportunities.  The conversation explores the challenges and strategies for success in the ever-evolving landscape of Amazon FBA. Get a FREE full Amazon account audit and personalised strategy from our team of experts - http://tinyurl.com/mr3u98p6