Episodes
In this episode Mina shares expert insights on effectively managing Amazon PPC ads for sellers and brands. Mina breaks down step-by-step strategies to optimize and scale ad campaigns, emphasizing the importance of analytics and setting clear goals. Tune in for actionable advice and valuable insights to enhance your Amazon advertising strategies. Get your full free account audit and personalized strategy for your business - https://hubs.la/Q02vRql00
Published 05/06/24
Published 05/06/24
If you currently have a product that you sell DTC or on Amazon and want to get it on TikTok shop, this video is for you!    TikTok shop is the new marketplace that EVERYONE has been talking about.   TikTok shop is comparable to the early days of Amazon and it will revolutionize the way we shop online.   Do not miss out on this opportunity! Want a free full account audit with a brand strategy tailored made for your business? Get it here https://tinyurl.com/bdbubu3w
Published 03/27/24
In this episode, Mina explores the importance of organic ranking on Amazon and how leveraging Amazon PPC can propel your product to the top of search results. Learn about the key factors that influence organic ranking, such as click-through rates and conversion rates, and how optimizing your listing can boost your visibility and sales. Get a full account audit and personalized strategy for your business - https://tinyurl.com/3ez8udmk
Published 03/20/24
In this episode, I share my tips on hiring a virtual assistant for just $3 per hour, making it an affordable solution for your business needs.   After listening to this podcast, you will know exactly how to hire your first VA (Virtual Assistant).   I used this exact method in 2018 when I hired my first VA. Fun fact: She is still with me but makes way more now.   Disclaimer: Now that my companies are bigger, I have skilled employees overseas, NOT VAs.  I pay them way more than this, but the...
Published 03/13/24
Welcome to the Amazon Blueprint podcast! In this episode, Mina shares three advanced Amazon PPC tips to take your advertising strategy to the next level. Don't miss out on the Amazon Growth Toolbox for valuable macros and tools to streamline campaign management - https://resources.triviumco.com/growth-toolbox. Explore an advanced PPC masterclass on YouTube for further strategies and tactics - https://youtu.be/J9JkY9aMLJs?si=WCarruz1JyI2ZV9j Get your full free account audit and personalized...
Published 02/21/24
If you are new to Amazon, this episode offers a thorough breakdown of the importance of campaign structure in maximizing control over budget allocation and keyword performance.  Additionally, Mina explores optimizing PPC through the targeting tab, offering a new method for analyzing and refining keyword performance at a product level.  Get a free full account audit and personalized strategy for your business - http://tinyurl.com/yw76c38j
Published 02/13/24
In this podcast, I dive into the viability of starting an Amazon FBA business despite market saturation and increased competition. By the end of this podcast you will have a holistic understanding of the  challenges Amazon FBA sellers face, including market saturation, increased competition from big brands, rising Amazon PPC costs, and a higher barrier to entry due to a stringent seller verification processes.  But it's not all doom and gloom, I also share the potential for profitability,...
Published 02/07/24
In this podcast episode, you will learn three effective Amazon advertising strategies for success. Mina dives into everything you need to know to: - Reduce wasted ad spend by identifying and removing underperforming keywords. - Scale successful search terms into their own campaigns for increased profitability. - Structure campaigns and budget management. Mina also introduces a new report by Amazon, the search query performance report, and explains how to leverage it to optimize keyword...
Published 02/01/24
In this episode Mina shares his personal experiences and step-by-step guidance on various business models, product selection, quality control, logistics, and marketing strategies when it comes to selling on Amazon. Get ready to learn all aspects of the Amazon FBA process, including practical advice and strategies for launching and scaling a successful business.  Get a free account audit and personalized strategy for your business - https://rb.gy/xs8n71
Published 01/30/24
In this podcast, Mina interviews Andy about the current state of selling on Amazon.  Andy discusses the increasing difficulty of succeeding on Amazon due to the influx of new sellers and competition from Chinese manufacturers and VC-backed brands. They discuss the importance of protecting intellectual property and establishing a strong brand with an emotional connection to customers.  Andy also advises new sellers to start small and focus on niche markets to build expertise in execution...
Published 01/23/24
In this episode of the Amazon Blueprint podcast, Mina Elias is joined by PPC expert Yoni. They dive into new updates and tools released by Amazon, including the brand analytics tool and customer loyalty analytics.  They discuss how these tools provide insights into customer behavior and how to leverage them to drive more traffic and increase brand loyalty.  Learn how to master brand-tailored promotions, subscribe and save coupons, reorder coupons, and customer engagement to enhance customer...
Published 12/11/23
In this episode, Mina Elias, founder of Trivium Group, an Amazon ads agency, shares his expertise on utilizing Amazon DSP effectively.  He delves into the intricacies of DSP, explaining its differences from Amazon PPC, how to structure campaigns, and the various audiences, creatives, and placements available.  Mina also offers insights into the types of brands that can benefit from DSP and provides valuable tips for maximizing its effectiveness.  Whether you're new to Amazon advertising or...
Published 11/17/23
If you're an Amazon seller looking to master the art of PPC advertising and achieving success on the platform, this podcast is a must-listen. In this episode Mina shares his expertise on best practices for Amazon PPC advertising, drawing from years of experience and successful campaigns.  Subscribe to this podcast to be guided through the intricacies of Amazon advertising and better navigate the dynamic landscape of PPC campaigns. Free PPC audit - https://rb.gy/eoh40f
Published 11/10/23
In this episode of the Amazon Blueprint Podcast, host Mina interviews renowned marketer Eddie Maalouf about capturing Amazon shoppers' information and optimizing email and SMS marketing to increase their lifetime value.  Eddie shares strategies for obtaining customer emails through QR code inserts, personalizing messaging and offers based on product category, and engaging customers through two-way communication.  Tune in to learn valuable tips for maximizing customer engagement and...
Published 11/03/23
Welcome to the Amazon Blueprint Podcast! In this episode, I'll be discussing the importance of conversion rate optimization on Amazon. It's a crucial factor that can make or break your success on the platform. No matter how much traffic you drive to your listing through Amazon advertising and PPC, if your conversion rate is low, it won't make a difference.  Tune in to learn more about how you can improve your conversion rate and boost your sales on Amazon. Get access to all my sheets,...
Published 09/27/23
In this episode of the Amazon Blueprint Podcast, host Mina Elias, founder of Trivium Group, an Amazon PPC agency, shares valuable insights and strategies for effectively managing and optimizing Amazon PPC ads. With years of experience in working on Amazon ads, Mina breaks down the step-by-step process for managing and optimizing ads in a time-efficient manner. He emphasizes the importance of documenting data and provides a free analytics template for sellers to track key metrics. (see link...
Published 09/19/23
In this episode, you will learn exactly how to bring your supplement brand/DTC brand onto Amazon. This episode is a step-by-step guide to help you throughout the process. Learn more about Trivium here: https://triviumco.com/ Get a FREE actionable PPC Audit here: https://triviumco.com/get-free-audit/podcast/ 
Published 07/31/23
In this episode, Mina breaks down exactly how to build an optimal Amazon listing that will succeed. If you would like to learn more about Trivium, go to triviumco.com 
Published 06/26/23
Published 04/06/23