The Chartable Blog
We're excited to share insights from our constantly updating database of over 500,000 podcasts and millions of episodes. Be sure to subscribe!
Get our newsletter with podcast insights

Chartable, the podcast analytics and attribution company, has successfully completed its SOC 2 Type 2 audit.

Today, we're proud to launch Chartable for Brands, adding two important features Chartable's podcast analytics and attribution stack: The first-ever firmographic enrichment for podcasts—find out exactly which companies are listening to your branded podcast, powered by Clearbit Brand Impact , the easiest way to measure the ROI of branded content ...

We're pleased to announce Chartable Demographics for publishers, available today to all publishers on our Pro and Enterprise plans. Publishers can now see household-level demographics about their podcasts across five categories—gender, age, education, income and ethnicity—right in their Chartable dashboard. Here's why we built the feature, and why we think ...

How to grow your podcast the data-driven way with audio and digital marketing. Everyone wants more downloads — here's how to get them.

We're launching podcast industry first: retention analytics. Podcasters of all sizes can now understand whether they’re improving their content over time.

Chartable is pleased to announce configurable attribution windows across all of our attribution products today—SmartLinks, SmartPromos and SmartAds.

Podcasts through the pandemic: Trends from 2020 and predictions for 2021 and beyond Despite the headwinds the broader media and advertising industry faced in 2020, the podcast industry had a very strong year. In this post, we'll examine the effects of the coronavirus pandemic, and growth trends in content and ...

Chartable, the podcast analytics and attribution company, today announced the general release of SmartPromos, the industry-first podcast tune-in attribution platform that empowers podcasters, media companies and advertisers to measure the impact of podcast ad campaigns for promoting new podcasts.

We’re excited to announce the launch of incremental lift. Incremental lift provides insight into how an ad performs against a control group customized to the advertiser’s campaign. Incremental lift is especially useful for brands that advertise across a wide variety of media.

The Golden Age of Podcasts continues. See the top podcasts of 2019 broken down by critics' favorites, number of reviews, and time atop the charts.