With Chartable now a part of Spotify, we will be shifting our focus to building world-class publisher tools as part of the Megaphone platform. For our advertiser customers, that means that we will soon be deprecating our SmartAds product and will no longer be supporting advertiser campaigns on the Chartable platform.
For many of our publishers—both indies and major networks—SmartLinks have become essential to their marketing. Previously, Facebook pixels were the only pixel available for SmartLinks. Starting today, we are adding Google Tag Manager and TikTok pixels to that list. With additional Remarketing Pixel options, publishers can integrate their social media audience engaging with SmartLinks into larger marketing objectives.
Independent podcasters and smaller networks often tell us they wish they could translate their audience data into something to promote their show for potential sponsors. Today, we're launching Chartable Sales Sheets for Pro and Enterprise users to make that a reality! Sales sheets make the task of finding, aggregating, and presenting a compelling story about your podcast simpler than ever—without ever having to run a listener survey.
Today, we're proud to launch Chartable for Brands, adding two important features Chartable's podcast analytics and attribution stack: The first-ever firmographic enrichment for podcasts—find out exactly which companies are listening to your branded podcast, powered by Clearbit Brand Impact , the easiest way to measure the ROI of branded content ...
We're pleased to announce Chartable Demographics for publishers, available today to all publishers on our Pro and Enterprise plans. Publishers can now see household-level demographics about their podcasts across four categories—gender, age, education, and income—right in their Chartable dashboard. Here's why we built the feature, and why we think ...