With Chartable now a part of Spotify, we will be shifting our focus to building world-class publisher tools as part of the Megaphone platform. For our advertiser customers, that means that we will soon be deprecating our SmartAds product and will no longer be supporting advertiser campaigns on the Chartable platform.
Chartable will continue to accept bookings for new SmartAds campaigns through April 21, 2022. June 30, 2022 will be the last day that new impressions tagged with SmartAds are measurable. We will continue to support SmartAds reporting and attribution through each advertiser’s lookback window.
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Spotify also recently announced the acquisition of leading advertising measurement service, Podsights. For advertisers who wish to continue running attribution after June 30, 2022, our recommendation is to onboard onto Podsights. Members of the Chartable and Podsights teams will be reaching out soon to offer further information and assistance transitioning your measurement service to Podsights. Please feel free to also reach out to your Chartable account representative if you have any questions about this deprecration and Podsights transition opportunity.
Please note that these updates only impact advertiser products and all Chartable publisher products will remain available. For clarity, this includes features like our analytics, demographics, SmartLinks, and SmartPromos, which will continue to operate on Chartable.