The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences. In this episode of Games Growth with Upptic, we are republishing a recent webinar Upptic did in partnership with Adjust – which brought together leading voices in the field, including Adjust Partnerships Manager Ben Bowen, Eyeball Games' Marketing Head Francois Daoud, Immutable Marketing Lead Stefano Cantù, and Upptic's own CGO, Warren Woodward. Together with these experts, explore how Web3 gaming is evolving, its challenges, and its potential. Many thanks to Adjust for allowing us to republish this webinar! CHAPTERS 00:00 – Opening 01:45 – Guest introductions 06:51 – Why care about Web3? 11:43 – UA at the intersection of mobile and Web3 20:01 – Marketing in Web3-native ecosystems 26:05 – Measurement in hybrid ecosystems 32:52 – How do you fight fraud in Web3 gaming? 37:23 – Advice for Web3 devs and Web3-curious 45:12 – Closing #Web3 #Gaming #Marketing #Attribution #UserAcquisition