The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences. In this episode of Games Growth with Upptic, we are republishing a recent webinar Upptic did in partnership with Adjust – which brought together leading voices in the field, including Adjust Partnerships Manager Ben Bowen, Eyeball Games' Marketing Head Francois Daoud, Immutable Marketing Lead Stefano Cantù, and Upptic's own CGO, Warren Woodward....

The games industry is dynamic, demanding a constant evolution of creative strategies to keep up with players' expectations. In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward hosts a roundtable with Upptic's creative team to discuss the trends and insights shaping the creative side of games marketing today. Featuring Creative Director Ava Savitsky, Motion Graphics Designer Kade Witten, and Art Director Rachael Herb-Neterer, dive deep into what’s working, what’s fading,...

Dive into the potential impact of Trump’s second presidency on gaming. Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta highlight anticipated trends in mainstream gaming, possible boons to web3 and crypto, evolving regulatory positions on AI, and likely changes (or the lack thereof) in advertising! CHAPTERS 00:00 – Introduction and Disclaimer 02:20 – Likely Policy Stances & Macro Impacts 09:20 – PC, Console, Mobile Games Impact 13:12 – Web3, AI, Autonomous...

Are games and marketing flying or falling? In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries of Q4, and the monsters all around us! Dive into the financial earnings, industry trends, and market dynamics of the gaming and marketing sectors! CHAPTERS 00:00 – Opening 04:14 – Q3 Gaming is HOT, Q4 looks SPOOKY 15:55 – MONSTER earnings in Q3 marketing 26:42 – Closing #Marketing...

Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what UA trends to watch out for in 2025? Then watch this NOW! Many thanks to Joseph Kim of the GameMakers podcast for having Upptic CGO Warren Woodward on the show and allowing us to republish this episode on our own channels! CHAPTERS 00:00 – Opening segment 00:42 – Episode summary 02:18 – State...

In this emergency edition of Games Growth with Upptic, we dive into the explosive success of Off the Grid – a new third-person shooter from Gunzilla Games that’s shaking up gaming. Is this finally Web3 gaming’s breakout moment? We break down its growth strategy, game economy, and more to find out! CHAPTERS 00:00 – Opening segment 00:44 – What is Off The Grid? 03:03 – Why is Off The Grid successful? 08:52 – Off the Grid’s growth strategy 16:54 – Off the Grid’s game economy 25:38 –...

Gaming industry shakeups? No problem! In this episode, leaders from Upptic, Random Logic Games, and Candywriter reveal what tech and tools they are using to turn challenges into growth opportunities. Discover how these game builders and marketers are staying ahead of the pack! CHAPTERS 00:00 – Opening segment 00:32 – New gamedev and marketing tools 07:13 – Adapting workflows to new tools 10:07 – Closing segment #Gaming #Marketing #Advertising #GameDev #AI #ArtificialIntelligence

Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs. CHAPTERS 00:00 – Opening segment 01:53 – The gaming landscape 05:00 – Staying efficient and profitable 08:36 – Disruptive technologies in gaming 12:02 –...

Amid ongoing games industry layoffs, Unity just killed their runtime fee and the Federal Reserve has cut interest rates. What does this mean for game developers and game marketers? Stay ahead with our latest insights on the gaming industry's biggest changes! CHAPTERS 00:00 – Opening segment 01:24 – Unity KILLS runtime fee 09:45 – Layoffs SPOOK games industry 20:53 – Will rate cuts PUMP UP gaming? 31:35 – Closing segment Watch our webinar on-demand here! #Gaming #GameIndustry...

Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA! CHAPTERS 00:00 – Opening segment 00:48 – Story Mode introduction 01:58 – About Warren and Upptic 12:26 – Game launch strategies 21:56 – Marketing strategies at scale 28:01 – Cross-platform gaming trend 32:27 – Lessons from different platforms 36:58 – The role of AI...

Game marketing experts break down the web3 games (and blockchain) that are rewriting the playbook for web3 gaming and seeing impressive results. Get to know the Ronin Network, Fable Borne, King of Destiny, Off The Grid, Pirate Nation, and Parallel! #Web3 #Gaming #Marketing #GameDev

Dissect the current challenges and failures of web3 gaming – and how your team can learn and benefit from them! Plus, see how teams like those at Ronin Network, Pirate Nation, Star Atlas, and Parallel are writing the playbook for successful web3 games. CHAPTERS 00:00 – Opening segment 00:35 – Is web3 gaming COOKED? 30:19 – Web3 games that are doing it RIGHT! 43:40 – Closing segment Get more games industry insights at www.upptic.com. #Gaming #Web3

Telegram founder Pavel Durov's arrest has potentially big implications for game marketing, Perplexity AI positions itself to take on Google (can it live up to its promises?), and Mintegral's latest report has some bad news for game advertisers – and key trends to take advantage of. Get more gaming insights at www.upptic.com! #Telegram #PavelDurov #Perplexity #AI #Gaming #Marketing

Epic Games comes to mobile, Xbox pivots away from exclusives (and consoles?!), and Nvidia unveils exciting AI for NPCs. Find out how these will impact the games industry, game development, and YOU! It's all in this episode of Games Growth with Upptic!

A new MOBA-shooter hybrid game is taking Steam by storm – and it seems to have Valve's fingerprints all over it. Learn all there is to know about Deadlock!

Dive into Valve's not-so-secret new game, Unity's Q2 earnings and new Chief Product Officer, and the hidden web3 giant that everyone is referencing this election cycle. It's all in this episode of Games Growth with Upptic! CHAPTERS 00:00 – Opening segment 01:04 – Polymarket: A secret web3 GIANT 08:50 – Unity snags ex-AppLovin BOSS 14:28 – Deadlock: Valve’s WORST kept secret 20:37 – Closing segment Get more tech and games industry insights at www.upptic.com!

🎮 From Marvel Snap's bold bet on Godot to X's controversial lawsuit against advertisers, we've got all the key insights you need to stay ahead in games and marketing. Plus, RIP GameInformer – end of an era for gaming mags! Don't miss out, watch now! ✨ CHAPTERS 00:00 – Opening segment 01:11 – Can Godot DETHRONE Unity? 08:11 – X, Elon SCREW Advertisers 15:03 – Farewell, GameInformer 🪦 18:30 – Closing segment Get more gaming insights at www.upptic.com!

Google just reversed its cookie deprecation plan and Konvoy has released its Q2 2024 games industry report – plus, Friend AI is causing a stir. We break down the actionable marketing strategies and growth opportunities for you! CHAPTERS 00:00 – Opening segment 01:10 – Google privacy U-TURN 07:11 – Games investments SHRINK in Q2 22:54 – AI Friend INCINERATES funding 28:58 – Closing and sponsor plug Get more games industry insights at www.upptic.com!

Discover how web stores are transforming the gaming industry! With purchase rates soaring to 80% and exclusive deals for players, is this the future of game monetization? Watch now to find out! CHAPTERS 00:00 – Cold open 00:37 – State of games marketing 01:40 – The web store player journey 04:10 – Web store economics + strategies 08:43 – Web stores by the numbers 10:50 – Web stores and distribution 12:45 – Building a better ecosystem 15:50 – Getting started 16:44 – Outro Get...

Axie Infinity's co-founder just dropped the ULTIMATE web3 growth playbook! Watch now to get all the key insights, plus a few areas we think need additional consideration! CHAPTERS 00:00 – Overview of web3 growth playbook 00:56 – Axie Infinity's impact on web3 02:13 – UGC / KOL highlights 05:59 – Gifting / partnerships marketing 07:30 – Grinding your way to growth 09:03 – The limits of Axie's playbook 10:00 – Ronin's magnification effect 10:46 – Barriers to entry still exist ...

In this episode: Shocking leaks reveal Valve's staggering revenue per employee, Axie's new Web3 growth playbook is dissected, and Xbox Game Pass changes spark a discussion on its value proposition and long-term viability. CHAPTERS 00:00 – Opening and summary 00:58 – Valve’s INSANE profits leaked 07:51 – Axie’s growth playbook REVEALED 21:30 – Xbox Game Pass costs HOW MUCH? 26:16 – Closing and sponsor plug Axie's growth...

The recent Pixelberry acquisition by Series Entertainment looks to be a strategic fit that could change the game for interactive fiction. Learn how Series' AI could impact writing for "Choices" and other mobile games! CHAPTERS 00:00 – Cold open 00:14 – Series Entertainment acquires Pixelberry 00:45 – Why would Series acquire Pixelberry? 01:33 – An industry insider look at the acquisition 03:16 – The data behind Pixelberry’s “Choices” 06:35 – “Choices” writing and AI game...

Get ready for a new era in mobile game distribution! Apple has approved the Epic Games Store for iOS in the European Union. With lower fees and less competition, the Epic Games Store looks to be a lucrative option for game developers. Can Epic shake Apple's near-monopoly? CHAPTERS 00:00 – Cold open 00:05 – Apple approves Epic Games Store in EU 00:22 – Apple’s pettiness revealed? 01:08 – Epic vs. Apple: A public spectacle 01:52 – Why an iOS Epic Games Store matters 02:52 –...

Polkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes! CHAPTERS 00:00 – Cold open 00:42 – Polkadot’s quarterly marketing spend report 02:17 – Polkadot KOL spending vs. suggested spend 04:08 – Insanely high metrics vs. normal metrics 08:08 – The problem with DAOs in web3 marketing 09:50 – Comments from Upptic’s web3 experts 11:30 – Sponsor plug Get more web3 marketing insights at...