Mobile performance marketing tactics REVEALED (ft. GameMakers)
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Description
Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what UA trends to watch out for in 2025? Then watch this NOW!
Many thanks to Joseph Kim of the GameMakers podcast for having Upptic CGO Warren Woodward on the show and allowing us to republish this episode on our own channels!
CHAPTERS
00:00 – Opening segment
00:42 – Episode summary
02:18 – State of performance marketing
12:49 – Impact of IDFA deprecation
14:35 – The future of fingerprinting
17:20 – Data modeling & optimization
25:21 – Channels & tactics for 2025
31:50 – How to build a growth team
40:50 – How to align different teams
45:37 – Blockbuster scaling & organic uplift
52:36 – What to watch out for in 2025
57:14 – Closing segment
#UserAcquisition #MobileGaming #Marketing
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