Axie Infinity's co-founder just dropped the ULTIMATE web3 growth playbook! Watch now to get all the key insights, plus a few areas we think need additional consideration! CHAPTERS 00:00 – Overview of web3 growth playbook 00:56 – Axie Infinity's impact on web3 02:13 – UGC / KOL highlights 05:59 – Gifting / partnerships marketing 07:30 – Grinding your way to growth 09:03 – The limits of Axie's playbook 10:00 – Ronin's magnification effect 10:46 – Barriers to entry still exist 11:19 – Apeiron's growth through Ronin 11:51 – Growing web3 vs. growing a game 12:17 – Opposing customer segments 13:39 – Closing and sponsor message Axie's growth playbook: https://x.com/Jihoz_Axie/status/1813340640433807795 Our podcast with Apeiron: https://upptic.com/web2-5-gaming-with-apeiron-frank-cheng-games-growth-with-upptic/ Get more web3 gaming insights at www.upptic.com!