Polkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes! CHAPTERS 00:00 – Cold open 00:42 – Polkadot’s quarterly marketing spend report 02:17 – Polkadot KOL spending vs. suggested spend 04:08 – Insanely high metrics vs. normal metrics 08:08 – The problem with DAOs in web3 marketing 09:50 – Comments from Upptic’s web3 experts 11:30 – Sponsor plug Get more web3 marketing insights at www.upptic.com!