Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs. CHAPTERS 00:00 – Opening segment 01:53 – The gaming landscape 05:00 – Staying efficient and profitable 08:36 – Disruptive technologies in gaming 12:02 – How big is your growth team? 14:15 – Building effective lean growth teams 17:33 – Specialized vs. broad skillsets 22:00 – Necessary skills for growth teams 23:29 – Tools and innovation for efficiency 30:10 – Adapting workflows to new tools 33:05 – Transition to Q&A 33:13 – Q: What % of revenue should go to growth? 36:02 – Q: How important are influencers in growth? 38:52 – Q: What are retention evaluation strategies? 41:16 – Q: How do you introduce game mechanics? 42:12 – Closing segment Get more games growth insights and support at upptic.com! #Gaming #Marketing #Advertising #GameDev #GameIndustry #UserAcquisition #Creatives #DataAnalytics