BIG NEWS FOR GAME MARKETERS! YouTube is rolling out Apple's ATT prompt! Get all the details, plus insights on how this move can boost your ad strategies and ROI! CHAPTERS 00:00 – Cold open 00:10 – YouTube’s new ATT prompt 01:04 – You should start testing on Google iOS again 02:00 – Caveats with scaling on Google Ads for iOS 03:18 – This is good for Google’s ad revenue, too 03:30 – Sponsor plug Get more game marketing insights at www.upptic.com! #GameMarketing #YouTube...

Discover why over 65% of top-grossing games now boast a web store, how the digital landscape has shifted since the launch of the iPhone in 2007, and how web store economics could reshape game monetization. Alongside Appcharge CMO Gil Tov-Ly, we dive into the different user journeys between app stores and web stores, uncover where web stores fit in the gaming ecosystem, and reveal the hidden revenue you're missing out on if you don't have a web store yourself yet. CHAPTERS 00:00 –...

🎙️🚀 Uncover the biggest challenges in web3 gaming, the rise of web2.5, and why MetaMask's new games directory is A BIG DEAL. Discover top web3 marketing tactics, influencer tips, and trends you can't afford to miss – and level up your web3 game! 🎮✨ CHAPTERS 00:00 – Cold open and introduction 01:15 – Web3 gaming's not dead – just boring 06:44 – Web3 gaming's original sin: Tokens 13:13 – Web3 game distribution 19:09 – Web3 game marketing, KOLs, creatives 28:50 – Web3 gaming predictions 34:46...

AdAttributionKit brings new features and functionality to ad attribution – and is set to replace SKAN in coming years. Here's what marketers should know. Chapters 00:00 – Cold open, quick takeaways, sponsor plug 01:41 – Overview of AdAttributionKit 03:43 – AAK variants and schemas 05:23 – Lessons from SKAN: “Rich will get richer” 07:35 – Re-engagement, debugging mechanisms 09:45 – Prepare for thrash in mobile 10:38 – Closing and sponsor plug Further research Meet...

Apple has finally entered the AI arms race – announcing a suite of new tools and features for consumers and developers alike at WWDC. Here's what marketers and game developers should be paying attention to! CHAPTERS 00:00 – Cold open and introduction 00:47 – Apple AI overview and market analysis 04:57 – Developer tools for apps (and games?) 06:16 – Siri getting an AI upgrade 09:05 – Generative AI tools (text, images, emojis) 10:05 – ChatGPT: AI integration and gatekeeping ...

Dive into the latest marketing trends for mobile apps and games. Games Growth with Upptic breaks down Singular’s quarterly report for Q1 2024 – shedding light on significant shifts and developments in the industry. Explore mobile phone penetration, ATT opt-in rates, CPI trends, ad network trends, ad spend by platform, and how high-value spenders discover games and react to ads. It’s a must-watch episode if you want to stay up-to-date on mobile marketing! Chapters 00:00 – Cold open and...

Learn about gaming's newest controversy (via League of Legends), discover how close we are to getting Ethereum ETFs, and get insights on the latest salvo in the long-running feud between Apple and Epic Games. Chapters 00:00 – League of Legends, Faker Skin, NFTs 02:23 – Introduction and sponsor message 02:53 – Ethereum ETF path to trading 7:00 – Epic Games Store coming to UK iOS 12:12 – Closing and sponsor message Get more gaming, tech, and marketing insights at upptic.com!

🎧 Ready to unlock the future of marketing? In this episode, we break down: 🤖 Gemini vs. ChatGPT AI performance 🌐 The world's first-ever on-chain ad network 📈 AppLovin and Unity's differing trajectories Stay ahead of the curve – tune in now! 🚀 CHAPTERS 00:00 – Cold open, introduction, sponsor message 02:19 – Google I/O and Gemini vs. ChatGPT 14:25 – Spindl's new on-chain ad network 22:46 – AppLovin's growth vs. Unity's challenges 29:00 – Building charts with ChatGPT 4o ...

Unpack the explosive 525% growth of Apeiron and learn about its evolution from a web2 to web3 game. Watch now for an insight-packed episode on engaging game loops and mechanics, distribution challenges and solutions, and scaling games growth! TAKEAWAYS Apeiron has achieved 525% growth in the last several months Game started as web2, but shifted to web3 for NFT ownership The game blends web2 and web3 technologies and methodologies Apeiron's gameplay mechanics incentivize player...

🎮 Sky Mavis' Kathleen Osgood spills the tea on the Ronin Network's rise, Axie Infinity's legacy, challenges in web3 gaming, why community is king, and how Sky Mavis is helping web3 games succeed. 🔥 Don't miss these game-changing insights! CHAPTERS 00:00 – Opening and introduction 02:39 – Kathleen Osgood's background 06:48 – Sky Mavis, Ronin, Axie background 13:39 – Web3 game publishing: What is it? 15:23 – Web3 gaming success stories (and how) 21:06 – Growth levers in web3 gaming 30:04 – Sky...

In this episode, meet Unity’s new CEO, understand what the layoffs at Yuga Labs mean, how small indie developers are continuing to see outsized success, and whether Snap’s earnings and revenue trends are really all that. We dive into the growth potential of Unity, the limitations of web3 IP in attracting mainstream audiences, the explosive rise of small game development teams, and the performance of Snap in different markets. Takeaways Unity has appointed a new CEO, Matthew Bromberg, as the...

In this episode, learn how the TikTok ban stands to impact marketers, content creators, and users in the United States. Plus, get a look at Meta’s Q1 earnings report, what it says about Meta as a performance channel, and challenges and opportunities for marketers. Finally, learn why Embracer Group is splitting into three new entities – and what lessons the games industry can learn from their trial and error. Takeaways The “TikTok ban” has become law in the United States, raising concerns...

Explore the importance and unique aspects of India as a gaming market. Joining us is Shloak "Spidey" Pacheriwala – the Founder of BharatGG, an Indian games guild. Spidey challenges misconceptions about the market and discusses the opportunities in India. Learn about the demographics of Indian gamers, monetization differences between iOS and Android, the lack of local Indian game developers, the challenges of web3 gaming in India, and the role of gaming guilds in bridging the gap. Plus,...

Get notes from the trenches of GDC, MAU, and NFT NYC. Spirits are high and hiring is up – even if budgets are still tight. There are hints of mobile gaming making a bit of a comeback. Following the dissection of this anecdotal evidence, we dive into the latest games industry report from Sensor Tower and Data.ai – which forecasts massive growth in global spending and downloads over the next six years. Takeaways The gaming industry is experiencing growth and vibrancy, with events like GDC...

Subscription gaming has yet to hit critical mass – but it could be one of gaming's next big disruptors. Take a deep dive into Netflix's approach to games and advertising. Plus, get a breakdown of the growth strategies used by today's biggest gaming companies. TAKEAWAYS Netflix is taking a conservative approach to gaming, focusing on high-ROI opportunities. The adoption of gaming on streaming platforms has been slow due to differences in intent. Netflix is doubling down on becoming an...

Sensor Tower's recent acquisition has come as a bit of a shock to many in the industry – not in the least because many thought Data.ai was the company with more purchasing power. Learn what this acquisition means for the industry and how it will likely impact you. Additionally, dive into Apple's new legal fight against the United States and see why Embracer's divestment of Gearbox to Take-Two Interactive highlights the shortcomings of the "federated states" business model. TAKEAWAYS ...

Everyone knows that data is king when it comes to gaming and marketing. But what are the best ways to get, analyze, and utilize this data? John Uke, Founder of GameTree, explains how the company captures user data to find highly compatible matches for gamers, and how this data can be leveraged for user acquisition, retention, and personalization. TAKEAWAYS Data and personalization are crucial for better targeted advertising and great customized user experiences. While matchmaking is...

Learn how the potential ban of TikTok in the United States (which is looking more plausible than ever) and the ongoing legal battle between Apple and Epic Games stand to impact the gaming and marketing industries. Additionally, explore how Web3 games are leveraging traditional user acquisition strategies – with Heroes of Mavia used as a prime example. Finally, learn how this kind of strategy is likely to impact the web3 games space going forward. QUICK TAKEAWAYS A national ban on TikTok...

Learn how game developers are merging the best of web2 and web3 to create games that are fun and engaging in both traditional and innovative ways. Explore token utility within a game's economy – as well as the role of tokens in Web3 games more broadly. Understand how VC funding can impact game design and token utility. Get insights on the role of DAOs – and whether they make sense for a business organization at all. Learn about how to utilize web2 growth strategies and target web2 audiences...

In this episode, delve into the latest news in the crypto space – including the rise of Bitcoin, its impact on NFTs, and the war for creator compensation. Then, explore the recent layoffs and project cancellations at major tech and gaming companies – highlighting the changing landscape of these industries. Understand what the cancellation of the Apple Car represents in the larger scheme of things. Finally, learn about Reddit's upcoming IPO and how it is finally starting to utilize its...

Explore the intersection of measurement and growth marketing for web2 and web3 gaming. Learn about the challenges of measuring on-chain and off-chain events. Opportunities and limitations on the supply side of web3 advertising are explored, with a focus on the lack of web3-native ad networks. Joining us are Adam Smart, Director of Product – Gaming at AppsFlyer, and Antonio Garcia-Martinez, the Founder of Spindl. We dive into the partnership between AppsFlyer and Spindl which provides a full...

Explore the current challenges and opportunities in Web3 gaming. Get up to speed on the the failures and pitfalls of previous Web3 games and potential solutions going forward. Learn about bad tokens and good game design. Additionally, understand the role of DAOs and different ways they can be structured. Joining us are Felix Norden, Co-Founder of Mure, and Francis Brankin, Head of Economy at Shrapnel. Felix is a full-time Web3 entrepreneur, developer, mentor, and advisor, working with...

Dive deep into the latest gaming disruption in the industry – including Meta’s and Disney’s earnings, the future of Xbox, and Disney’s gigantic investment in Epic Games. Find out how these things stand to impact game developers and marketers in our latest episode! Takeaways ⦿ Meta’s earnings showed substantial growth and increased efficiency, with revenue and user numbers reaching all-time highs. ⦿ Microsoft’s pivot away from exclusivity for first-party games show a shift toward...

Palworld continues to soar and Microsoft sees a big revenue boost – partly due to the impact of the Activision Blizzard acquisition, but the games industry continues to see layoffs. Meanwhile, the Apple vs. Epic saga adds a new twist over Apple’s new app store policy. Plus, there are rumors of Hasbro selling the Dungeons and Dragons brand to Tencent. Learn what all of this means for game developers and marketers in our Games Growth podcast. Takeaways Palworld has seen significant growth...

Delve deep into the evolving landscape of the PC and console gaming industry – and learn how to best spend your digital marketing dollars – with our guests from Gamesight: CEO Adam Lieb and Solutions & Support Team Lead Christian Thomas. Gamesight is a Seattle-based venture-backed startup that has been instrumental in helping game developers understand and grow their fanbase through community, marketing, and analytics integration and insights. The episode starts with a comprehensive...