Delve deep into the evolving landscape of the PC and console gaming industry – and learn how to best spend your digital marketing dollars – with our guests from Gamesight: CEO Adam Lieb and Solutions & Support Team Lead Christian Thomas. Gamesight is a Seattle-based venture-backed startup that has been instrumental in helping game developers understand and grow their fanbase through community, marketing, and analytics integration and insights. The episode starts with a comprehensive overview of the current state of the PC and console games industry, highlighting its dynamics, challenges, and opportunities. The core of the conversation revolves around Gamesight’s “2023 Games Industry Digital Marketing Spend Analysis” report. Our guests dissect the findings – including things like the pros and cons of premium and freemium pay models. They elaborate on how budgets for PC and console games have fluctuated over the past year, the factors influencing these changes, and the effectiveness of various marketing channels. The conversation takes an intriguing turn as they compare influencer campaigns to traditional marketing approaches, offering game marketers valuable insights into different strategies. Wrapping up, Adam and Christian forecast the key trends for PC and console gaming in 2024. They discuss the anticipated developments and how they might impact players and developers alike. If you’re a PC or console game developer or marketer, this episode is an invaluable resource – so listen now! Get more from Upptic at upptic.com.