AdAttributionKit brings new features and functionality to ad attribution – and is set to replace SKAN in coming years. Here's what marketers should know. Chapters 00:00 – Cold open, quick takeaways, sponsor plug 01:41 – Overview of AdAttributionKit 03:43 – AAK variants and schemas 05:23 – Lessons from SKAN: “Rich will get richer” 07:35 – Re-engagement, debugging mechanisms 09:45 – Prepare for thrash in mobile 10:38 – Closing and sponsor plug Further research Meet AdAttributionKit – Apple Welcome to AdAttributionKit – Singular AdAttributionKit: Unpacking Apple’s new ad attribution framework – Mobile Dev Memo Get more marketing insights at upptic.com.