Learn how the potential ban of TikTok in the United States (which is looking more plausible than ever) and the ongoing legal battle between Apple and Epic Games stand to impact the gaming and marketing industries. Additionally, explore how Web3 games are leveraging traditional user acquisition strategies – with Heroes of Mavia used as a prime example. Finally, learn how this kind of strategy is likely to impact the web3 games space going forward. QUICK TAKEAWAYS A national ban on TikTok is looking like more and more like an actual possibility for the first time, given its broad bipartisan support in the U.S. House and White House. The saga between Apple and Epic, as well as Apple vs. the European Union, is likely to continue for some time (and continue to have ripple effects on the games industry). Web3 games are starting to leverage traditional user acquisition strategies, leading to significant growth and market attention. The success of Heroes of Mavia demonstrates the potential of combining traditional user acquisition with Web3 gaming. The future of Web3 gaming is promising, with more games expected to adopt this strategy and attract mainstream adoption. CHAPTERS 00:00 – GDC and opening remarks 00:31 – TikTok ban increasingly likely? 07:10 – Apple's power grab and Epic's EU uppercut 17:10 – Explosive Web3 Strategy: Performance UA 21:45 – GDC and sponsor message GET MORE FROM WWW.UPPTIC.COM!