Apple has finally entered the AI arms race – announcing a suite of new tools and features for consumers and developers alike at WWDC. Here's what marketers and game developers should be paying attention to! CHAPTERS 00:00 – Cold open and introduction 00:47 – Apple AI overview and market analysis 04:57 – Developer tools for apps (and games?) 06:16 – Siri getting an AI upgrade 09:05 – Generative AI tools (text, images, emojis) 10:05 – ChatGPT: AI integration and gatekeeping 14:57 – Don't need to be best, just best positioned 16:32 – Closing and sponsor message Get more games and marketing insights from upptic.com!