Dive into the latest marketing trends for mobile apps and games. Games Growth with Upptic breaks down Singular’s quarterly report for Q1 2024 – shedding light on significant shifts and developments in the industry. Explore mobile phone penetration, ATT opt-in rates, CPI trends, ad network trends, ad spend by platform, and how high-value spenders discover games and react to ads. It’s a must-watch episode if you want to stay up-to-date on mobile marketing! Chapters 00:00 – Cold open and introduction 02:48 – Mobile at a glance 03:56 – ATT opt-in rates 09:41 – CPI rates 15:01 – Ad network trends 19:27 – Ad spend trends 22:57 – Acquiring mobile game IAP spenders 26:24 – Outro and sponsor message Get more games and marketing insights at www.upptic.com.