Description
Discover why over 65% of top-grossing games now boast a web store, how the digital landscape has shifted since the launch of the iPhone in 2007, and how web store economics could reshape game monetization.
Alongside Appcharge CMO Gil Tov-Ly, we dive into the different user journeys between app stores and web stores, uncover where web stores fit in the gaming ecosystem, and reveal the hidden revenue you're missing out on if you don't have a web store yourself yet.
CHAPTERS
00:00 – Opening Introduction
00:17 – Why web stores for gaming?
07:30 – Web store vs. app store economics
16:08 – Web store discoverability
19:09 – Why game studios use Appcharge
22:22 – App stores vs. web stores: Complementary?
26:22 – Outro and guest plug
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