Growth Marketing & The Game Lifecycle (ft. Sanlo) - Listen -

Growth Marketing & The Game Lifecycle (ft. Sanlo)

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Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA! CHAPTERS 00:00 – Opening segment 00:48 – Story Mode introduction 01:58 – About Warren and Upptic 12:26 – Game launch strategies 21:56 – Marketing strategies at scale 28:01 – Cross-platform gaming trend 32:27 – Lessons from different platforms 36:58 – The role of AI and future trends 38:48 – Talent in growth marketing 41:58 – Closing thoughts Watch our webinar on-demand here! #GamesIndustry #Gaming #Advertising #Marketing #GrowthHacks

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