Welcome to the Areni Global podcast. In today’s episode Is Sense of Place the New Terroir, In Conversation with Elaine Chukan Brown, Pauline Vicard of Areni Global spends some time having a more philosophical conversation about the idea of Sense of Place within the Fine Wine space. What is the definition of Terroir and is Sense of Place Terroir? And why does defining Terroir even matter? How do the notions of 'typicity' and 'authenticity' fit into Sense of Place? Join this in-depth conversation as Pauline and Elaine try to enhance their own problem-solving capacities through an exchange of wine-centric ideas and information; analysing concepts; definitions; arguments, and problems. Their thoughts give voice to issues, and they face valuable questions head on to extract what is essential, for the benefit of the fine wine space.  About Elaine Chukan Brown: Elaine is a proud member of Areni Global, she is a celebrated keynote speaker, educator, & wine writer and is one of the world’s top authorities on California wine. She previously served as the American Specialist for JancisRobinson.com, and as Contributing Writer to Wine & Spirits Magazine. She contributed to the award-winning 8th edition of the World Atlas of Wine, as well as the award-winning 4th edition of the Oxford Companion to Wine. The IWSC and VinItaly have named her one of the top wine communicators in the world the last two years in a row, and in 2019, the Wine Industry Network named Chukan Brown one of the 9 Most Inspiring People in Wine. Her writing has been featured in Decanter, World of Fine Wine, the Robb Report, and others, and recommended by the New York Times, the Los Angeles Times, Australia Gourmet Wine Traveller, and more. She has been a celebrated speaker for events worldwide. In 2022, Brown was nominated for a James Beard Award in Journalism, and served as an advisor to the Women in Wine and Spirits Awards of China. Brown’s previous work as an academic philosopher informs their views of wine, and people. She is Inupiaq, and Unangan-Sugpiaq, that is Indigenous, from what is now known as Alaska. Much of their time is spent mentoring young people and other Black, and Indigenous people, and people of color pursuing work in wine. They also advise multiple diversity initiatives, organizations, and committees in the global wine industry, and regularly speak, and write on diversity, equity, and social justice issues connected to the world of wine, food, beverage, and hospitality.  Learn more about Elaine Chukan Brown: https://www.instagram.com/hawk_wakawaka/?hl=en https://www.linkedin.com/in/elaine-chukan-brown-17316b254/ https://twitter.com/hawk_wakawaka?lang=en More about today’s host:  Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee. Learn more about Areni Global: Website: https://areni.global/ Facebook: @FM4FW Twitter: @areniglobal Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/   Thank you for joining us today!  “Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those inves