Welcome to the Areni Global podcast. Today’s episode is part of our Insight Series, and it is called, “Can You Scale Up Fine Wine? In Conversation with Vianney Gravereaux, Ivan Massonnat, Dan Petroski & Joao Silva”. This discussion tackles how to drive profitability and achieve financial sustainability within the realm of fine wine. Let’s talk about the problems and reasons behind the necessity to scale up in the fine wine industry, and secondly, determine the ideal scale for fine wine production while addressing the challenges, obstacles, and steps to reach that optimal size. Fine wine has always relied on rarity and scarcity to establish its appeal. Fine wine thrives on the idea (real or perceived) of small scale, artisanal, never-changing production. But are these models still viable in today’s economy?  About Vianney Gravereaux, Sales & Marketing Director, Ornellaia & Masseto, Italy After starting his career at Arthur Andersen, Vianney Gravereaux has gained a vast international experience in fine wine while working for globally renowned estates such as Champagne Philipponnat and Champagne Salon. He studied Economics, English, Political Philosophy and Geopolitics, is French by birth and multilingual by vocation.  Learn more about Vianney Gravereaux: linkedin.com/in/vianneygravereaux https://www.facebook.com/OrnellaiaWinery https://www.instagram.com/ornellaiawinery/ About Ivan Massonnat, Owner, Belargus, France Ivan’s wine lover journey was built on his passion for Burgundy wines, capable of expressing an infinite variety of expressions from a single grape variety. By rooting his family in Chinon in 2006, Ivan discovered the great terroirs of the Loire Valley and started to dream of changing his life to become a vigneron. After years of looking for “diamonds in the rough”, Ivan fell in love with Anjou in 2018, the historical home of Chenin Blanc.  Learn more about Ivan Massonnat: https://www.instagram.com/domainebelargus https://www.facebook.com/domainebelargus/ https://www.linkedin.com/company/domaine-belargus About Dan Petroski Winemaker, Massican, USA: Dan Petroski was born in Brooklyn, NY. After attending Columbia University, he went to work for TIME magazine before the Wall Street Journal tried to poach him. Dan took a moment to reflect. He jettisoned to Sicily for a year, where he interned at Valle dell’Acate. Later, a harvest brought him to California. After harvest, Petroski was hired as Larkmead’s cellarmaster, ultimately claiming the winemaker title in 2012. Petroski spent nearly 15 years at Larkmead, but during that period he launched a white wine only brand called Massican, an ode to the Mediterranean and Petroski’s time spent living in Italy.  Learn more about Dan Petroski: https://www.linkedin.com/in/danpetroski/ https://www.instagram.com/massicanwinery/ https://twitter.com/massicanwinery massican.com About Joao Gomes da Silva, Chief Commercial Officer, Sogrape: João Gomes da Silva has a degree in Economics and a PhD in Agricultural Economics from the University of Reading (United Kingdom). He made an international career in Europe and Latin America in the Food Distribution and Textile sectors. Since 2014, João Gomes da Silva is the Sogrape Director, leading the Global Marketing and Sales functions for the group’s Portuguese wine portfolio, which is present in the Douro, Vinho Verde, Dão, Lisbon and Alentejo regions, including compelling names, such as Mateus, Sandeman, Casa Ferreirinha and Porto Ferreira, among others. Learn more about Joao Silva: https://www.linkedin.com/company/sogrape-com/ https://sogrape.com/ https://www.instagram.com/sogrape/ Learn more about Areni Global: Website: https://areni.global/ Facebook: @FM4FW Twitter: @areniglobal Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ If you want to read the cliff notes on today’s interview, just head to https://