Can you scale up fine wine? What are the practicalities of scaling up and the main obstacle and challenge that wineries face along the way? Join our panel discussion to hear more... Vianney Gravereaux, Sales & Marketing Director, Ornellaia & Masseto, Italy After starting his career at Arthur Andersen, Vianney Gravereaux has gained a vast international experience in fine wine while working for globally renowned estates such as Champagne Philipponnat and Champagne Salon. He studied Economics, English, Political Philosophy and Geopolitics, is French by birth and multilingual by vocation.  Follow Vianney Gravereaux: https://www.instagram.com/ornellaiawinery/ Dan Petroski Winemaker, Massican, USA: Dan Petroski was born in Brooklyn, NY. After attending Columbia University, he went to work for TIME magazine before the Wall Street Journal tried to poach him. Dan took a moment to reflect. He jettisoned to Sicily for a year, where he interned at Valle dell’Acate. Later, a harvest brought him to California. After harvest, Petroski was hired as Larkmead’s cellarmaster, ultimately claiming the winemaker title in 2012. Petroski spent nearly 15 years at Larkmead, but during that period he launched a white wine only brand called Massican, an ode to the Mediterranean and Petroski’s time spent living in Italy.  Follow Dan Petroski: https://www.instagram.com/massicanwinery/ About Joao Gomes da Silva, Chief Commercial Officer, Sogrape: João Gomes da Silva has a degree in Economics and a PhD in Agricultural Economics from the University of Reading (United Kingdom). He made an international career in Europe and Latin America in the Food Distribution and Textile sectors. Since 2014, João Gomes da Silva is the Sogrape Director, leading the Global Marketing and Sales functions for the group’s Portuguese wine portfolio, which is present in the Douro, Vinho Verde, Dão, Lisbon and Alentejo regions, including compelling names, such as Mateus, Sandeman, Casa Ferreirinha and Porto Ferreira, among others. Follow Joao Silva: https://www.instagram.com/sogrape/ Welcome to the Areni Global in Conversation Podcast. ​​Today’s episode is part 2 of Can You Scale Up Fine Wine? Part of Areni's Insight Series. This time host Pauline Vicard is in Conversation with Vianney Gravereaux, Dan Petroski & Joao Gomes da Silva. What groundbreaking insights will our returning panelists share as they delve deeper into strategies for achieving financial sustainability and growth within the fine wine industry in this unprecedented follow-up episode of "Can You Scallop Fine Wine?" We also provide the cliff notes for this episode.  Visit us at Areni Global to learn more about becoming a member. Follow me, Pauline Vicard on Twitter & Instagram: @areniglobal Thank you for joining us today!  “Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.