What are the processes, resources, the wine knowledge and skills needed to equip a vast team like Southern Glazers? Tune in and hear Eric Hemer MS, MW give his insights on what it takes. Eric Hemer, MS MW is Senior Vice President, Product Education overseeing wine, spirits and related production education and certification in 45 US markets, Canada, and the Caribbean for Southern Glazer’s Wine & Spirits. Eric has been with the company for 35 years; prior to his current role he held various sales,management, and educational positions in Florida before being promoted to his current role in 2013.Eric is a Certified Wine Educator, Master Sommelier and Master of Wine, and works closely with these organizations as well as others as a lecturer, examiner, and mentor. He is also an advisor to the Beverage Academy at Florida International University. Follow Eric Hemer MS, MW: https://www.instagram.com/sgwinespirits/ https://twitter.com/SGWineSpirits This episode of the Areni in Conversation podcast is called “How to Scale Up Trade Education”. Host Pauline Vicard sits down with Eric Hemer, Senior Vice President Director of Wine Education at Southern Glazers Wine and Spirits. Eric is a distinguished figure holding both the titles of Master of Wine and Master Sommelier and he talks to us about the strategies and resources required to scale wine education for over 23,000 employees, exploring how such a large company prioritizes education as a competitive advantage and the most effective methods for delivery. We also provide the cliff notes for this episode.  Visit us at Areni Global to learn more about becoming a member. Follow me, Pauline Vicard on Twitter & Instagram: @areniglobal Thank you for joining us today!  “Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”