What does the global wine world need to understand about modern China and what will China’s role be in the future of fine wine? About Simon Tam: Simon Tam grew up in Australia. He worked in his parents' restaurant which is how he first came into contact with fine wines. After studying at a wine college, Tam worked as a wine consultant for the South Australian government and he even worked as a winemaker for a few years. He eventually moved to Hong Kong, where he opened the first wine school in the early 1990s. As the Chinese market grew, Simon became a bridge between the two worlds, working with winegrowers’ associations around the globe to promote the sale of wines in China. Simon Tam would eventually be appointed head of the wine department at Christie's, initially for China and then for the entire Asian region. Ten years later, Simon founded his own fine wine auction house, AEOS Auctions, and a year ago, he also launched a new project: Flavour Colours - a comprehensive wine and food pairing tool. Follow Simon Tam https://www.linkedin.com/in/simon-tam-5845504/ https://www.instagram.com/simontamwine/?hl=en https://www.facebook.com/aeosauctions/ https://twitter.com/aeosauctions?lang=en This episode of the Areni Global in Conversation podcast is titled “Catching up with China – In Conversation with Simon Tam”. Host Pauline Vicard talks with the charismatic Simon Tam about his life in the fine wine auction world and his perspective on China’s intricate wine market. They touch on so many interesting points including symbolism in the Asian wine market as well as Simon’s very own definition of fine wine.  We also provide the cliff notes for this episode.  Visit us at Areni Global to learn more about becoming a member. Follow me, Pauline Vicard on Twitter & Instagram: @areniglobal Thank you for joining us today!  If you are interested in the global conversation around fine wine, head over to our website www.areni.global and become a member. This is not only a great way to support us, but the best way to unlock all our analysis, reports and articles. Because whether you are producing, selling or pouring fine wine, you need reliable, specific data to make informed decisions. And we have just that in store for you.