As much as tradition is a component of what comes out of the  Jack Daniel Distillery, the motto “Every day we make it, we’ll make it the best we can,” absolutely encompasses using new tools as they become available. On this episode, we talk with Melvin Keebler and Donna Willis, two key leaders on the Distillery’s operations team, about new technology the company is using to continue its sustainability climb, about how opportunities for changing processes can still benefit long-time partners who have been comfortable with the way things currently are and about how the wide world of whiskey needs geeks of all kinds, Around the Barrel.