In this episode of Art of the Kickstart, we spoke with Jonathan Habshush, CEO and Co-Founder of HEAVYS. HEAVYS is changing the way listeners take enjoy heavy metal music. Not only are these engineered headphones protecting the ears of future heavy metal listeners, but they’re also enhancing the listener experience. Listen to learn how Habshush and his team have raised over $1 Million on Kickstarter.  Short on time? Here's what we talked about. Habshush and the other Co-Founders of HEAVYS generated an enormous amount of interest before ever prototyping an actual product. Once the idea took off, the team backtracked and took to launching a crowdfunding campaign around the idea.  While performing market research, Habshush and his team tapped into a surprisingly underserved market. They knew they wanted to create the best headphones possible, but pre-marketing surveys revealed an enthusiastic market of heavy metal listeners. The community eagerly backed HEAVYS’ Kickstarter campaign and helped raise over $1.1 Millon dollars.  Habshush stresses the importance of focusing on the “why” behind your campaign. Links HEAVYS' Fully-Funded Kickstarter Campaign HEAVYS' Website My Ishmael by Daniel Quinn Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart. The show that every entrepreneur needs to listen to, before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development in engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales, over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur or a business expert, in order to help you take your launch to the next level. This show would not be possible without our main sponsor, ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the Hype squad. Now, let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today, I am super stoked because I am talking to a $1 million plus crowdfunding campaign that’s just about to finish, over on Kickstarter. We are talking with the CEO and co-founder of Heavys, Mr. Jonathan Habshush got it. This is an amazing product, I’m super amazed that it actually hadn’t come out yet because this is basically this next ...