Persistence Makes Perfect: 25 Prototypes + 2 Kickstarter Campaigns = Success
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In this episode of Art of the Kickstart, we spoke with Scott Kobryn, the co-founder and co-creator of the Wild Fire 4-in-1. After almost 25 different prototypes, the Wild Fire 4-in-1 team perfected their design and launched their campaign on Kickstarter, raising over $100,000. The Wild Fire4-in-1 can quickly reach temperatures of up to 1200F for pizzas, searing and finishing food while swinging just as quickly back to traditional grilling temperatures with multiple grilling and warming surfaces, allowing you to create an entire meal in one space with one product. Listen to learn how Scott and the rest of his team went from successfully building thier first product, Steakager, to creating and launching Wild Fire 4-in-1. Short on time? Here's what we talked about. Wild Fire 4-in-1 has adjustable temperature sections that perform different functions. Scott delves a little into the engineering behind Wild Fire 4-in-1. After a canceled campaign, Scott and his team adjusted to market changes on Kickstarter by regrouping and reorganizing, which helped lead to the successful relaunch of Wild Fire 4-in-1. The Wild Fire 4-in-1 is firm in their belief that every part of a campaign is a process. From Kickstarter to validation, their whole campaign is process-driven. Scott and his team internally conducted customer feedback research and used those responses to refine the story of their product and integrate it into their campaign. Links Wild Fire 4-in-1 Kickstarter Campaign: Wild Fire 4-in-1 Website Steakager Website Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions, and earn more than $1 billion in sales over the past 20 years. Each week, I interview a startup success story, an inspirational entrepreneur, or a business expert, in order to help you take your launch to the next level. This show would not be possible without our main sponsor ProductHype, the E weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the hype squad. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today. I am super stoked because I am speaking with Scott Kobryn, the co-founder and co-creator of the Wild Fire 4...
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