In this episode of Art of the Kickstart, we spoke with Zbyněk Suba, the founder of Snowfeet and creator of Assled V2. After deciding to leave college to pursue business, Zbyněk created Snowfeet and Assled. Although similar products were available near his hometown, he capitalized on selling them abroad and used the power of viral videos to raise awareness of his company. Listen to learn how Zbyněk and his team brought a brand-new product to snow enthusiasts around the globe through crowdfunding. Short on time? Here's what we talked about. Zbyněk intrigued potential backers and customers with Youtube, Facebook and Instagram videos that went viral. If your brand is unknown, that provides an opportunity to create unique videos and showcase your products how you want. Create awareness and build hype.  Zbyněk encourages Kickstarter and Indiegogo creators to launch on Japanese crowdfunding platforms after successfully funding their original campaigns. Campfire, Green Funding and Makuake are Japanese crowdfunding platforms he recommends. Snowfeet and Assled were made for the average person to enjoy snow-related sports and activities. Zbyněk delves deeper into the design choices behind his company’s products. Use the code “ARTOFTHEKICKSTART” for 10% off on www.snowfeetstore.com. Links Snowfeet Online Store Snowfeet Indiegogo Campaign Snowfeet Kickstarter Campaign Assled V2 Indiegogo Campaign Assled V2 Kickstarter Campaign Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups, to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. Roy Morejon: I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. Roy Morejon: From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Roy Morejon: Each week, I interview a startup success story, an inspirational entrepreneur or a business expert, in order to help you take your launch to the next level. Roy Morejon: This show would not be possible without our main sponsor, ProductHype,