In this episode of Art of the Kickstart, we spoke with Daniel Huynh and Dominic Madden, Creators of Baby Ninjas. As a game designer and game developer duo, Huynh and Madden created a card game that draws out the competition among players, or as they like to call them, ninjas. The idea for Baby Ninjas came from changing baby diapers during quarantine and has grown into a physical card game that launched on Kickstarter. Listen to learn more about the team’s process as they developed and designed the game. Short on time? Here's what we talked about. One of the biggest hurdles the Baby Ninjas team faced was designing the physical playing cards. What started as scribbles on a piece of paper evolved into what Baby Ninjas is today. The team refined their design through gameplays. Baby Ninjas marketing received some initial backlash from a Facebook ad. Although the team quickly handled the comments and worked to rectify their designs, they encourage others to learn from their mistake and double-check everything before it’s published. Marketing the card game was difficult to navigate since their product isn’t in the hands of consumers. The team effectively used images of the card deck, individual cards and lifestyle shots to market Baby Ninjas. Links Baby Ninjas' Kickstarter Page Pre-Order Baby Ninjas Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome, entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, President and Founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Roy Morejon: Each week, I interview a startup success story, an inspirational entrepreneur, or a business expert, in order to help you take your launch to the next level. This show would not be possible without our main sponsor, ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the Hype squad. Now let’s get on with the show. Roy Morejon: All right, welcome to another edition of Art of the Kickstart. Today, I am joined by Dom and Dan. These guys are the creators of an amazing game called Baby Ninjas. So, Dom, you are the game developer. Daniel, you are the game designer. You guys, well, Dom specifically, you enjoy games of all sorts, right? And love friendly games of competition like us all during this pandemic.