In this episode of Art of the Kickstarter, we spoke with Patrick Castellano, Founder of Gadget User. Gadget User’s website shares the latest and most innovative creative tech products. From highlighting startups and e-commerce brands to reviewing innovative products, Patrick and his team have built a brand with a loyal following of tech enthusiasts. Listen to learn how a young entrepreneur turned his digital marketing background into Gadget User. Short on time? Here's what we talked about. Giveaways have helped the website partner with over 100 brands in the tech industry. Giveaways are a two-way street bringing partnerships to Gadget User and virality for the brands.  An omnichannel approach is important to reap the benefits of different platforms. Staying on one platform limits your exposure. Patrick discusses the engagement newer channels like Tik Tok have amassed in a short period of time. Learn how to build trust and credibility through a website while launching a campaign on Kickstarter or Indiegogo that you can use after your campaign ends. Gadget User prioritizes searching for new products to feature and leverages product submissions and staff searches. This process allows the team to connect with more creators, and increase their engagement. Links Gadget User’s Website Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, President and Founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week, I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor, ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the hype squad. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today, we’re going to do things a little bit different because we are speaking with Pat Castellano, founder of Gadget User. If you haven’t heard of Gadget User, you definitely should check it out. The website, it is a website that shares the latest and greatest in creative tech products. They get to highlight all the new startups and existing e-commerce brands and they get to find and review really cool products on all the cool crowdfunding sites like Kickstarter and Indiegogo.