In this episode of Art of the Kickstart, we spoke with Jay Gibb, CEO and Founder of CloudSponge. CloudSponge is a provider of contact picker software that many crowdfunding platforms use to help campaigns go viral. Their software allows project creators and backers to easily access their address books to share campaigns with their family, friends and colleagues. Listen to learn how CloudSponge operates and produces dramatically better results for crowdfunding campaign creators.  Short on time? Here's what we talked about. Jay emphasizes the importance of making it easy for creators to insert their friends’ email addresses into sharing interfaces CloudSponge understands the effectiveness of using address book data to personalize referral emails and leverages this knowledge to work with multiple platforms Sharing crowdfunding campaigns with contacts from an address book is a game-changer and drives CloudSponge to work with multiple Crowdfunding platforms   The easiest way to start using CloudSpong is to work with a platform that already has CloudSponge in its interface Links CloudSponge’s Website Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Inventus Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of interventions, and earn more than $1 billion in sales over the past 20 years. Roy Morejon: Each week, I interview a startup success story, an inspirational entrepreneur, or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor Product Hype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the Hype squad. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today we are speaking with Jay Gibb. Jay is the CEO and founder of CloudSponge, and CloudSponge is really cool because it’s a provider of contact picker software. That’s used by many of the biggest crowdfunding platforms to help campaigns truly go viral. So what Jay’s created is a CloudSponge. It allows project creators and backers to easily access their address books, right? And share the campaigns with people that they know to produce better results, depending on the social media links, and manually inputted lists of email addresses. So I’m really excited to learn more about CloudSponge because I had never heard about before and then...