In this episode of Art of the Kickstart, we spoke with Hunter Sparrow, Magpie’s Marketing and Sales Analyst. Magpie’s most recent campaign, Kiko, garnered the support of over 400 backers and raised above $50,000. The team focused on the feedback from their audience and lessons they’ve learned from previous campaigns to help improve and develop their campaign. Listen to learn more about the team’s approach to launching Kiko on Kickstarter.  Short on time? Here's what we talked about. When COVID changed the costs associated with building their product, Magpie canceled Kiko's campaign, even though it was fully funded. Learn how that positively affected their relationship with backers. The team heavily relied on backer feedback to improve Kiko’s design. Since then, they've narrowed their focus by improving safety and cross-cultural differences with marketing in order to expand into a new market. Establishing trust early in a campaign is vital for campaign creators on Kickstarter and other crowdfunding platforms. Hunter describes how trust is the most important thing creators can build. Links Kiko’s Kickstarter Campaign Kiko’s Indiegogo Campaign Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of interventions and earn more than $1 billion in sales over the past 20 years. Each week, I interview a startup success story, an inspirational entrepreneur, or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor, ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the HypeSquad. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today, I am super excited because I am speaking with the one and only, Mr. Hunter Sparrow, the marketing manager for US and Europe for Magpie Tech. If you haven’t heard of Magpie Tech, that’s okay, because you probably heard about their other five campaigns, many of them, the most recent one called Kiko, which just finished on Kickstarter, raised a whole bunch of money. These guys are really amazing at laser measurement tech...