In this episode of Art of the Kickstart, we spoke with Chris Cronin, Co-Founder of Kitanica and creator of Scorpion Pack. From making it to the big screen and being worn by celebrities including the Rock, Kitanica’s products have amassed a large following before launching on Kickstarter. Their first crowdfunding campaign was Scorpion Pack. Scorpion Pack is the ultimate lumbar waist pack for your gear and has raised over $100,000 with the help of almost 1,000 backers​, 38% of which are first-time backers​. Listen to learn how Kitanica overcame the hurdles of a first-time campaign on Kickstarter. Short on time? Here's what we talked about. Is overthinking a bad thing? Kitanica takes its products further by overthinking every aspect of product design. Some were quick to bash Kitanica for using a Kickstarter campaign as an established company. But the Kitanica team wanted to strike the market, and reach new customers while their idea was trending. Kitanica’s products have been worn by actors in TV shows and movies like Mythbusters and Jumanji. It’s been difficult for the team to capitalize on those appearances due to rights around the movies, but the appearances have helped build a following. Kitanica’s production started in a basement with Chris’ brother sewing together sturdy jackets with high demand from their network of friends. Their demand helped them reach new Kickstarter audiences after launching Scorpion Pack. Links Kitanica  Scorpion Pack’s Kickstarter Campaign Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart. The show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion dollars in sales over the past 20 years. Each week, I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the hype squad. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today, I am super stoked because I am talking with Chris Cronin, the co-founder of Kitanica.