In this episode of Art of the Kickstart, we spoke with Brock Massner, CEO and co-founder of NV Athletics and the inventor of the NV Rack. NV Rack is a patented Non-Varying Resistance system that’s made up of two universal squat rack attachments that allow you to add resistance or assistance to any lift or movement. Brock’s background in fitness sparked the idea for the NV Rack, but it’s his involvement with younger athletes and beginners that encouraged him to pursue the product development process for NV Rack. Listen to learn how Brock and his family-based team used feedback from their athletic communities to push NV Rack one step further. Short on time? Here's what we talked about. Brock tested his prototype on members in his gym and the athletes he was training. The feedback he received prompted him to work with a product development team to develop the prototype further.  Trust is a huge part of launching a product successfully. Who are you partnered with? Do you trust them? Through events like the CrossFit games, the NV Rack ream learned how to promote their product effectively and received feedback that made both the NV Rack itself and their business more successful Links NV Rack's Kickstarter Campaign NV Athletics Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur, or a business expert in order to help you take your launch to the next level. T. Roy Morejon: This show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out ProductHype.co and join the HypeSquad. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am super excited because I am speaking with Brock Massner, CEO and co-founder of NV Athletics, and the inventor of the NV Rack. Brock just launched his campaign yesterday, so I’m super excited to kind of dive in. Now that he’s hopefully had a good night of sleep, we can talk about this campaign and all the work that they have done to get there....