In this episode of Art of the Kickstart, we spoke with Liz Holland, CEO of Sensory Product Design. Listen to learn how Liz was able to fully fund her Kickstarter campaign in just 5 days with over 150 backers. Liz describes how she launched her first 2 products and explains how she had the confidence to crowdfund. Short on time? Here's what we talked about. How the need for more Sensory Product Designs sparked a game changing idea with CozyCo-zzz and CozyThrow-zzz. How crowdfunding is the way we can get the floodgates to open and launch new products confidently. How to believe in yourself and create your own product. Links https://www.kickstarter.com/projects/531393563/cozythrow-and-cozycocalm-soothing-and-comfortable-blankets?ref=ep.go2.fund/cozy Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, President and Founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week, I interview a startup success story, an inspirational entrepreneur, or a business expert in order to help you take your launch to the next level. The show would not be possible without our main sponsor, ProductHype. The weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the Hype Squad. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am extremely excited because I am speaking with the CEO of Sensory Product Design, is Liz Holland. Liz, thank you so much for joining us today on Art of the Kickstart. Liz Holland: Thank you. It’s a pleasure. Roy Morejon: So your campaign is currently active over on Kickstarter for everybody that’s listening to the show right now on their favorite listening devices. It fully funded in just five days. It’s got over 150 backers, lots of capital in the campaign. So if you would, for our audience, Liz, tell them about this product as if they’ve never heard about it before? Liz Holland: Alrighty. Well, the first two products I’m launching, because there’s more, are the CozyCo-zzz and the CozyThrow-zzz, and they have the ZZZ at the end. We’ve been issued trademarks on all of the products.